Providing Temporary Advertising at Euro 96

Updated: Jul 19

The 1996 UEFA European Football Championship, commonly referred to as Euro 96, was the 10th UEFA European Championship. It took place in eight cities in England from 8th to 30th June 1996. Following UEFA's decision to expand the tournament from eight teams, Euro 96 was the first to feature 16 finalists.


Three matches were held at St James' Park in Newcastle between 9th - 18th June. St James' Park is the home of Newcastle United F.C, with a seating capacity of 52,305 seats. Protectapeel® was used around the stadium providing temporary decoration and blocking unwanted advertising. When the tournament finished, Protectapeel® was hand-peeled away, restoring the stadium's original advertising.